Wilcox Newsroom Article

Wilcox Fresh expands plant, adds staff

Wilcox Fresh welcomes new CEO

02/20/2019 - Rexburg, ID - Floyd Wilcox & Sons Inc. dba Wilcox Fresh is excited to announce and welcome Justin Reynolds as the company’s new CEO. Reynolds has been involved in Idaho agriculture for 15 years in ...Read more

A Heritage of Honor and Courage

11/10/2017 - To live in the United States of America is a blessing. The sacrifice that so many have made, to ensure our freedoms still exist, is one to be revered. This country is worth preserving for future gene...Read more

Warehouse upgrade finally complete

10/25/2017 - The complete remodel has finally wrapped up at Wilcox Fresh. This will allow us to produce a better quality product at a faster throughput. Some of the new equipment installed includes new sizers ...Read more

Wilcox Fresh has seen such success with its Potato Jazz venture with The Little Potato Co. that the company has expanded its packing space for the product line. Jim Richter, executive vice president of sales and marketing for Rexburg, Idaho-based Wilcox, said the company met its goal of having the Potato Jazz line in 2,500 retail outlets this summer.