Newsroom


Richter named CEO of Wilcox Fresh

01/16/2014 - Jim Richter has been promoted to chief executive officer at Wilcox Fresh, based in Rexburg, ID. Richter has worked at Wilcox for seven years, most recently as executive vice president of sales and ma...Read more

Wilcox Fresh names Jim Richter CEO

01/08/2014 - Jim Richter has been promoted to chief executive officer of potato and onion grower-shipper Wilcox Fresh. Richter, who had been Rexburg, Idaho-based Wilcox Fresh’s executive vice president of sale...Read more

Jim Richter Named Chief Executive Officer of Wilco

01/08/2014 - REXBURG, ID - Wilcox Fresh has promoted Jim Richter to CEO of the company. Jim has been a part of the Wilcox family for the past seven years, most recently as Executive Vice President of Sales and Ma...Read more

High school students key to east Idaho spud harvest

10/09/2013 - REXBURG, Idaho — For many high school students in rural districts throughout eastern Idaho, fall break means heading to spud fields early in the morning for tedious labor in the dust and cold until w...Read more

The Wife of a Dairyman: Idaho Potato Harvest

10/14/2013 - The next day we were driven to Lynn Wilcox's potato farm to witness the harvest firsthand and dig up some spuds if we were so inclined.....Read more


Idaho Burbank yields, size down; quality up

10/03/2013 - Idaho's Russet Burbank crop appears to be down slightly in yield and size but of exceptional quality, according to growers. Idaho potato growers are finishing a Russet Burbank harvest they say is ...Read more

Wilcox Fresh expands plant, adds staff

10/07/2013 - Wilcox Fresh has seen such success with its Potato Jazz venture with The Little Potato Co. that the company has expanded its packing space for the product line. Jim Richter, executive vice preside...Read more

U.S. proposes regs for importing fresh spuds from

10/01/2013 - The USDA has released a draft version of the requirements Mexican potato exporters will be expected to follow in order to ship fresh spuds to the U.S., an important step in efforts to open the border...Read more

Mobile pantry joins fight against hunger

07/04/2013 - It's delivery day at the food bank at the Family Crisis Center. That means the freezers and fridges are stocked with meats and veggies. The baked goods are piled high. The fruits and veggies that...Read more

New Potato Jazz Facility


05/14/2013 - Wilcox Fresh and Little Potato Company have recently entered into an agreement to increase sales in the U.S. and Canada. Because of this agreement, a larger Jazz production area was needed to provide...Read more

2013 Primus Food Safty Audit Report

03/25/2013 - Food Safety has been a thriving component of the Wilcox Experience that predates our state-of-the-art facility built in 1990. Floyd Wilcox, grandfather of the owners, understood that quality and reli...Read more

Produce for a greater good


11/01/2011 - At the Wilcox Fresh booth, in partnership with the PMA Foundation for Industry Talent, for a $2 donation, visitors had the opportunity to support the produce industry while enjoying Chef Dave Sherman...Read more

Pamela's Kitchen: Potato Jazz remixed

02/06/2013 - This product may seem familiar. I reviewed the original version of Potato Jazz in August 2008. Since then, Wilcox Fresh and The Little Potato Co. embarked on a remix, including smaller potatoes and a...Read more

Wilcox Fresh 2012 Holiday Schedule

12/17/2012 - In an effort to ensure our customers have access to the freshest produce this holiday season, Wilcox Fresh is operating by the following schedule....Read more

Wilcox Fresh - What's Fresh @ Wilcox - Winter 2012

12/14/2012 - Check out the latest at Wilcox Fresh! Between Potato Jazz and our new website, this issue of What's Fresh @ Wilcox is one you don't want to miss!...Read more

Wilcox Fresh and Potato Jazz


12/11/2012 - Wilcox fresh and The Little Potato Company are bringing consumers their innovative new item, Potato Jazz. ...Read more


Wilcox Fresh Executive to Represent Idaho

03/22/2012 - DENVER (March 22, 2012)?Lynn Wilcox of Rexburg, ID, was seated as a Board Member on the United States Potato Board (USPB) at the organization?s 40th Annual Meeting, March 15-16, in Colorado Springs, ...Read more

Study: Health benefits outweigh risks for produce

10/31/2012 - A new study concludes that consumers have a much better chance to reduce their risk of cancer by eating one more serving fruit and vegetables a day than worrying about cancer risks from pesticide res...Read more

Potato group plans changes


10/04/2012 - SUN VALLEY, Idaho -- The Idaho Potato Commission announced several changes to its staff and board during its annual industry breakfast, hosted Aug. 30 during the annual Idaho Grower Shippers Associat...Read more

Giant potato attracts Los Angeles media blitz

10/27/2012 - EAGLE, Idaho -- The giant Idaho potato is wrapping up its seven-month journey around the country by basking in a Los Angeles area media blitz, and industry officials are already planning next year's ...Read more