Wilcox Newsroom Article

A Heritage of Honor and Courage

Wilcox Fresh welcomes new CEO

02/20/2019 - Rexburg, ID - Floyd Wilcox & Sons Inc. dba Wilcox Fresh is excited to announce and welcome Justin Reynolds as the company’s new CEO. Reynolds has been involved in Idaho agriculture for 15 years in ...Read more

Warehouse upgrade finally complete

10/25/2017 - The complete remodel has finally wrapped up at Wilcox Fresh. This will allow us to produce a better quality product at a faster throughput. Some of the new equipment installed includes new sizers ...Read more

Richter named CEO of Wilcox Fresh

01/16/2014 - Jim Richter has been promoted to chief executive officer at Wilcox Fresh, based in Rexburg, ID. Richter has worked at Wilcox for seven years, most recently as executive vice president of sales and ma...Read more

To live in the United States of America is a blessing. The sacrifice that so many have made, to ensure our freedoms still exist, is one to be revered. This country is worth preserving for future generations and we here at Wilcox Fresh would like to thank all who have served or are currently in the service of our nation. Floyd Wilcox – founder of Floyd Wilcox & Son’s in 1948 – had all 4 of his sons serve in the armed forces. Keith (Air Force, WWII - England), David (Army, WWII - Philippines, Guam and Japan ), LeRoy (Army, WWII- Germany) Boyd (Navy, Post WWII, Hawaii), and Keith’s son Terry (one of the 3 current owners) served in the Army National Guard (Vietnam Era to Desert Storm). Love of God and Country runs deep in the Wilcox veins and we proudly voice our gratitude to all those who serve.