Wilcox Newsroom Article

Pamela's Kitchen: Potato Jazz remixed

Wilcox Fresh welcomes new CEO

02/20/2019 - Rexburg, ID - Floyd Wilcox & Sons Inc. dba Wilcox Fresh is excited to announce and welcome Justin Reynolds as the company’s new CEO. Reynolds has been involved in Idaho agriculture for 15 years in ...Read more

A Heritage of Honor and Courage

11/10/2017 - To live in the United States of America is a blessing. The sacrifice that so many have made, to ensure our freedoms still exist, is one to be revered. This country is worth preserving for future gene...Read more

Warehouse upgrade finally complete

10/25/2017 - The complete remodel has finally wrapped up at Wilcox Fresh. This will allow us to produce a better quality product at a faster throughput. Some of the new equipment installed includes new sizers ...Read more

This product may seem familiar. I reviewed the original version of Potato Jazz in August 2008. Since then, Wilcox Fresh and The Little Potato Co. embarked on a remix, including smaller potatoes and a new lineup of spices.