Wilcox Newsroom Article

Giant potato attracts Los Angeles media blitz

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EAGLE, Idaho -- The giant Idaho potato is wrapping up its seven-month journey around the country by basking in a Los Angeles area media blitz, and industry officials are already planning next year's tour. The $750,000 campaign featuring the world's largest spud has generated hundreds of millions of media impressions, according to representatives of the Idaho Potato Commission, which created the campaign to promote the Idaho potato brand.

Read the full article at: http://www.capitalpress.com/mobile/SE-giant-potato-II-110212.