Wilcox Newsroom Article

Giant potato attracts Los Angeles media blitz

Richter named CEO of Wilcox Fresh

01/16/2014 - Jim Richter has been promoted to chief executive officer at Wilcox Fresh, based in Rexburg, ID. Richter has worked at Wilcox for seven years, most recently as executive vice president of sales and ma...Read more

Wilcox Fresh names Jim Richter CEO

01/08/2014 - Jim Richter has been promoted to chief executive officer of potato and onion grower-shipper Wilcox Fresh. Richter, who had been Rexburg, Idaho-based Wilcox Fresh’s executive vice president of sale...Read more

Jim Richter Named Chief Executive Officer of Wilco

01/08/2014 - REXBURG, ID - Wilcox Fresh has promoted Jim Richter to CEO of the company. Jim has been a part of the Wilcox family for the past seven years, most recently as Executive Vice President of Sales and Ma...Read more

EAGLE, Idaho -- The giant Idaho potato is wrapping up its seven-month journey around the country by basking in a Los Angeles area media blitz, and industry officials are already planning next year's tour. The $750,000 campaign featuring the world's largest spud has generated hundreds of millions of media impressions, according to representatives of the Idaho Potato Commission, which created the campaign to promote the Idaho potato brand.


Read the full article at: http://www.capitalpress.com/mobile/SE-giant-potato-II-110212.